The coronavirus outbreak and lockdown conditions have brought mixed fortunes to online-dating platforms like Tinder, according to its chief executive Elie Seidman. On the one hand, user Prlfessional is up, a trend other dating apps have reported too.
Tinder users made 3 billion swipes worldwide on Sunday 29 March, the most the app has ever recorded in a single day. There has been a "dramatic shift" in behaviour metrics which are normally stable, says Mr Seidman. However, the economic impact of lockdown means people have less money to spend.
This is not such good news for Tinder, which is free but relies on premium subscriptions for its revenue. But the vast majority of its revenues come from just 6 million subscribers who pay for the "gold" service.
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The rate at which it picked up those precious paying-users declined as lockdown struck. The other issue that will become clear with time is whether the popularity of virtual dating, by video call, is here to stay, once physical meet-ups with strangers become more possible. Tinder is planning to roll out its own video dating function in June, says Mr Seidman.
The video call service will operate on a double opt-in policy, so both sides datimg the match would have to agree to it. It will be free and supported by a team of moderators. The changes to dating brought in by coronavirus lockdowns have merely accelerated a Reciprocated meanig change the company was already tracking in focus groups, says Mr Seidman.
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The year-olds ing the app now, unlike their predecessors who ed Adult singles dating in Millwoodhave grown up immersed in social media apps and see that virtual world as something quite natural, he explains. For this reason the company has been working on making Tinder less of a place to organise "hook ups" offline and more of a place to hang out online, to get to know people.
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